Tim Flannery reckons we have not responded to the threat of global warming partly because recent human evolution was focused on surviving the cold of the ice age. The word "warming" therefore conveys to us subconsciously comforting feelings of safety.
Well if politicians can do "framing" so can the "climate community".
STOP CALLING IT GLOBAL WARMING.
Lets try instead phrases like:
"PLANETARY SEARING"
"UNIVERSAL FRYING"
"BIOLOGICAL BOILING"
or just plain
"GLOBAL HEATING" for starters. Any other ideas most appreciated.
Framing is critical - there is no time to lose.
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